The Truth Behind ECommerce SEO: Why It's Not As Easy As You Think

 

Did you know that the average e-commerce conversion rate is just two percent? In this oversaturated digital marketplace, it’s becoming more and more evident that websites need to stand out from the crowd in order to capture their target audience’s attention. If your company has started an e-commerce site or plans on launching one in the near future, now is the perfect time to begin optimizing your site for search engines. However, with so many factors involved in SEO, it can be a little tricky to get started. If you’re interested in learning more about e-commerce SEO strategies, keep reading.

What is e-commerce SEO?

Before we dive into the finer details of e-commerce SEO, let’s first discuss what exactly it is. In a nutshell, e-commerce SEO is the process of optimizing your website so that it ranks well in search engines like Google, Bing, and Yahoo. This can be achieved through a combination of on-site and off-site tactics, such as link building, content creation, and social media marketing. E-commerce sites typically have the same goals as any other website – to generate leads, generate revenue, and increase brand awareness. The main difference between e-commerce websites and blogs is that e-commerce sites are often optimized for one primary goal – generating sales. Whereas a blog might have several goals, e-commerce sites are generally designed to have one main objective – to get people to purchase your product. In order to achieve this, e-commerce sites use a combination of SEO, paid advertising, and affiliate marketing to reach their target audience.

E-Commerce SEO Strategies

Now that you have a general idea of what e-commerce SEO is, let’s take a look at some specific e-commerce SEO strategies. The first thing you’ll want to do is make sure your website is optimized for mobile. In fact, by 2020, the majority of internet users are expected to be using mobile devices to surf the web. If your website isn’t mobile-friendly, you can bet that you’re losing out on a huge chunk of potential business. You’ll also want to focus a good portion of your attention on optimizing your product pages. This means including product descriptions, photos, and price information. You should also be sure to include links to your payment and return policies, as well as any other important information.

Keywords are the cornerstone of e-commerce SEO

One of the most important aspects of e-commerce SEO is selecting the right keywords. Keywords are the words and phrases that you want your website to appear for in search results. For example, if you sell running shoes online, some common keywords you might want to include are “running shoes”, “athletic shoes”, “workout shoes”, or “running shoes for women”. When you select keywords, it’s important to consider a few things. For one, you want to make sure that the keywords are relevant to your product and to your target audience. You also want to consider how common those keywords are. The more common the keyword, the more competition you’ll have for that keyword. And last but not least, you want to make sure that your keywords aren’t too long. When you’re selecting keywords, it’s a good idea to use a keyword research tool like Google Keyword Planner or a paid keyword research tool like SEMrush to see how many people are searching for those terms every month.

Content is king in e-commerce SEO

Next up on our list of eCommerce SEO company strategies is content creation. When it comes to e-commerce, content doesn’t just pertain to blog posts and articles – it also includes product descriptions, images, and videos. In fact, the images and videos on your website are often the first thing that potential customers see, so it’s incredibly important that they convey your brand message. As far as product descriptions go, they provide value to your potential customers by allowing them to know exactly what they’re purchasing. When it comes to e-commerce content, there are a few important factors to keep in mind. For one, you want your content to be compelling and interesting. You also want to make sure that it’s relevant to your target audience. Last but not least, you want to be sure that it’s consistent across all of your e-commerce pages.

How to promote your brand with e-commerce SEO

Now that you’ve learned a few e-commerce SEO strategies, it’s time to put them into action. One of the best ways to promote your e-commerce website is by creating a blog, which can be made up of both written posts and video content. You can also promote your e-commerce site by participating in link building campaigns, joining relevant social media groups, and hosting giveaways and other events on social media.

Some companies seo package prices are affordable.  When it comes to link building, the best way to drive targeted traffic to your site is by connecting with like-minded companies and influencers in your industry that are willing to link back to your website. Another great way to promote your e-commerce site is by participating in social media groups where your target audience hangs out.

Conclusion

Now that you have a better idea of what e-commerce SEO is, it’s time to get started on your strategy. Remember, it’s not an easy task, but if you follow these e-commerce SEO strategies, you can rest assured that you’re doing all you can to get your website in front of as many eyes as possible.

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