The Top Mistakes That ECommerce Businesses Make When Trying to Rank Higher on Google

 

Search engine optimization (SEO) is a tricky beast. It requires an in-depth knowledge of Google’s algorithms and nuances, as well as a willingness to test different tactics over time to see what works best. There are so many moving parts when it comes to SEO, and it can be easy for new eCommerce business owners to feel like they’re drowning in information. eCommerce  sites want their pages to rank high on Google for relevant search terms so that potential customers will find them easily when searching online. But it can be challenging to get your eCommerce site up the Google ladder so that users can find you readily with relevant keywords. There is no single strategy that works for every eCommerce business, but there are some common pitfalls you should know about before diving into your own eCommerce SEO services strategy.

Knowing your audience is key

One of the most important steps in your SEO strategy is to understand who you are trying to reach. This can include information like: What are the demographics of your customers? What are the keywords they’re using to search for products like yours? Are they searching for your specific products or something similar? This information can help guide your SEO strategy, as you’ll want to focus on keywords that people actually search for, not just keywords that you want to rank for.

You want to rank for too many keywords

Focus is important when it comes to SEO, but it’s also easy to go overboard and try to rank for too many keywords. Too many keywords is a big mistake that many eCommerce businesses make. You don’t want to be ranking for too many keywords, as you can end up diluting your efforts and not ranking for any of them. You should be aiming for about five keywords per page. Any more than that, and you run the risk of either diluting your efforts or getting caught in Google’s sandbox for new sites. Too many keywords can also be a red flag for Google, who may suspect that you’re trying to game the system. Google looks for natural language, and when there are a lot of keywords crammed into a single page, it can seem unnatural. Working with a professional SEO consultant can help you identify the right keywords for your site, and help you create content that is useful to readers without overstuffing your pages.

Your product pages are not optimized

One of the most common SEO mistakes is failing to optimize product pages. While certain pages of your site are more important than others, all pages can benefit from SEO strategies. Your product pages are a great place to start, and they’re also what people are searching for. You want to optimize your product pages by including keywords in the title, description, and URL. You should also make sure to include plenty of product images and videos, as these can help boost your SEO, as well as give customers a better idea of what they’re buying. All of these factors help Google understand what your product pages are about, which can help you rank higher.

You’re using the wrong keywords

One of the most important parts of your SEO strategy by a digital marketing agency is choosing the right keywords. But it can be easy to choose the wrong ones. There are plenty of keyword tools out there that can help you identify the right keywords for your products and website, but you also want to make sure that you’re using proper grammar and that your keywords are natural. You don’t want to stuff your pages with keywords, and you also don’t want to choose keywords that are too general. This can be a common mistake as many people try to rank for too many general keywords.

You’re relying on Organic SEO alone

While it’s important to focus on optimizing your existing content, relying on Organic SEO alone can be problematic. You can’t just sit back and hope that Google will magically find your site. Instead, you need to put in the effort to promote your site and drive traffic to it. You can do this by targeting website traffic through paid search and social media campaigns. This can be an important step in getting more people to visit your site and actually buy your products. It’s also a good idea to tap into your existing customer base and get them to help drive traffic to your site by linking to your products and mentioning you on social media.

Summary

As you can see, there are plenty of ways that eCommerce businesses can shoot themselves in the foot when it comes to SEO. It’s important to take the time to research SEO strategies, and to test them over time to see what works best for your business and your customers. By avoiding these common SEO mistakes, you’ll have a better chance at ranking high on Google.

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