3 Ways to Enhance Local SEO Services in the New Google Era

     Google’s recent algorithm update, which is widely known as the ‘Local Update’, has sent tremors throughout the digital world. The effects of this massive change have been felt most acutely by businesses that rely heavily on local SEO services to drive traffic. Businesses with a strong online presence and visible websites are mostly unaffected by this update. However, those that were relying on spammy tactics to boost their local search rankings are now feeling the repercussions. If you operate a business in a location-specific industry and rely heavily on local SEO services to drive traffic to your store or service, read on to discover how you can avoid being hit by another Google update and ways you can enhance your existing strategy moving forward.

Stay Organized and Be Transparent

One of the easiest ways to avoid being hit by another Google update is to stay organized and transparent. If you have ever used the services of a contractor in the construction or renovation industry, you have likely seen the standard organization grid that contractors use to keep track of their daily tasks and appointments. If a contractor’s office is a disorganized mess, how can they possibly expect to complete their work accurately and according to schedule? The same can be said of your digital marketing USA. If your website is unorganized and your SEO strategy is non-existent, you are likely to be hit by another Google update and/or receive poor reviews from your customers. A good rule of thumb is to keep your website organized and include a detailed SEO strategy on your “About Us” or “Services” page. It is also a good idea to post a record of your SEO efforts in a public place, such as a forum on the Internet, so that other SEO specialists can provide you with feedback. Transparency is a critical component of modern SEO, as Google’s goal is to provide its users with only the most relevant and useful information.

Audit Your Website & SEO Strategy Immediately

Ah, the dreaded audit. We have all been there - you have a crucial meeting coming up and, in a moment of carelessness, you misplace your keys or leave the oven on. Unfortunately, the same sort of carelessness is often applied to website maintenance and SEO strategy. Before the recent Google update, many businesses were operating in a state of benign neglect. They had a website, they were receiving local SEO services, but they had no idea how their website was being ranked or what could be done to improve their existing strategy. This is a critical mistake and one that will be difficult to correct if you have not kept records of your previous SEO efforts. If you have been receiving local SEO services and your site’s traffic has been growing steadily, you should be proud. However, if your traffic has been decreasing, there is a strong possibility that your site has been hit by the recent Google update and you have been targeted by Google’s update because you were not organized. If this is the case, immediately audit your website and SEO strategy, and keep detailed records moving forward.

Rebuilding Your SEO Strategy

As you have now learned, the recent Google update is a clear indication that Google is no longer interested in businesses that employ spammy SEO tactics. Some eCommerce SEO company follows various strategy, If you have been hit by this update and have been forced to rebuild your SEO strategy, there are a few things you can do to avoid being hit again. First and most importantly, you must stop using spammy SEO tactics and instead focus your efforts on creating an amazing user experience. You can achieve this by creating high-quality, original content, optimizing your website for search engines, and creating a visually appealing website design. Secondly, you must be patient and let Google re-crawl and re-index your website. This process could take anywhere from a few weeks to a few months, so be patient and do not attempt to “game” Google’s system by using more aggressive tactics.

Implement a Responsive Web Design

Responsive web design is an important component of modern SEO and user experience. If your website is not responsive, Google will not only fail to properly display your website in their search engine results pages (SERPs), but they will also penalize your website. If you have been hit by the recent Google update and have not yet implemented a responsive web design, there is still time to avoid being hit again. However, you must act quickly. Fortunately, there are many responsive website builders available to assist you in creating a user-friendly and Google-friendly website. A few of the top choices include Squarespace, Wix, and WordPress. If you already have a website and have been hit by the recent update, you can avoid being hit again by implementing a responsive web design. It is important to note, however, that if you have been operating without a responsive design and have been hit by the update, it could take a significant amount of time to rebound in the SERPs.

Leverage Google’s New Features

One of the best ways to avoid being hit by another Google update is to be proactive and leverage the new features Google has made available to digital marketers and SEO specialists. One example of a new feature is the “ Knowledge Graph ”, which allows users to quickly and easily access factual information about businesses and locations directly from the SERPs. Another example of a new feature is the “ Snippet Expansion ”, which allows you to expand your snippet, or title and description, so that you can provide users with even more information about your business. The “ Structured Data ” feature allows you to provide Google with detailed information about your business and products, which Google can then use to create more accurate and useful SERPs. Lastly, the “ Google My Business ” feature allows you to create a detailed and informative business listing, which Google will use as a source of supplemental information in the SERPs.

Conclusion

The recent Google update, commonly referred to as the ‘Local Update’, has sent tremors throughout the digital world. The effects of this massive change have been felt most acutely by businesses that rely heavily on local SEO services to drive traffic. If you operate a business in a location-specific industry and rely heavily on local SEO services to drive traffic to your store or service, there are a few things you can do to avoid being hit by another Google update and ways you can enhance your existing strategy moving forward. First and most importantly, you must stay organized, keep your website organized, and be transparent about your SEO strategy. You must also audit your website and SEO strategy immediately after being hit by the update and rebuild your strategy using only natural and organic methods. Finally, you must implement a responsive web design, leverage Google’s new features, and remain patient while Google recreates your website’s index.

Comments

Post a Comment

Popular posts from this blog

5 Ways to Use PPC Campaigns for Your Business with 99% Success Rate

  PPC, or paid search advertising, is a great way to drive traffic to your website and boost your business. These are the 5 most effective ways of using PPC campaigns for your business with 99% success rate. If you have a local business, operating a PPC campaign is even more important. Potential customers will Google things like “Plumbers near me” or “Appliance repair services” and see the results. If your company isn’t there, they won’t be able to find you. PPC is also one of the quickest, most cost-effective ways of getting new customers and driving sales on an ongoing basis. Even if you don’t have a local business and aren’t targeting any particular demographic with your digital marketing USA campaign, there are many reasons why you should consider setting up a PPC account for your business. 1: Track your ROI with PPC One of the most important reasons to start a PPC campaign is to track your ROI. If you’re not sure how effective your marketing efforts are, you don’t know if...
Read more

Marketing Your Small Business Locally: How to Get the Most Out of Digital Marketing

  Digital marketing is a catch-all term for all the online activities you can do to promote your business. There’s a broad range of digital marketing services available, and it can be difficult to know where to start when trying to market your small business locally. With so many different social media channels, websites and other online resources, it’s easy to get confused and lose track of where your target audience spends most of their time. Keeping things simple is key when it comes to marketing your small business; here are some easy tips on how you can get the most out of your digital marketing efforts. Create a Content Marketing Strategy If there’s one thing that will set you apart from your competitors, it’s your ability to create engaging content that people want to read, share, and remember. There are many ways to approach content marketing, but all of them have one thing in common: they require a lot of effort in the beginning. To create a quality content marketing s...
Read more

SEO Made Simple: How to Get the Highest Rankings in the Search Engines

  Search Engine Optimization (SEO) is the art and science of getting your website to rank as high as possible in search engines like Google, Bing, Yahoo, and others. The first step in this process is understanding how search engines work and identifying which keywords your potential customers are using to find businesses like yours. If you’re new to SEO or want a refresher, this article has everything you need to know about the different types of SEO, the various on-page factors that impact where your site appears in search results, and numerous off-page optimization strategies that will help your business climb to the top of search engine results pages (SERPs). What’s the best SEO strategy for my business? At the end of the day, there’s no one-size-fits-all solution when it comes to SEO. That’s because SEO is a moving target. Google and other search engines are always making tweaks to their algorithms, changing how they calculate rankings, what they consider a relevant result,...
Read more