6 Ways PPC Can Help Your Business Build Trust and Sales
PPC advertising is also known as pay-per-click advertising. It’s an extremely affordable way to advertise your business, product or service. But with so many PPC advertisers out there, how do you make sure yours stand out? How do you make sure consumers notice your ad, trust you and are so compelled by your offer that they click on your ad and visit your website? Read on to discover 6 ways PPC can help build trust and sales for your business. What is Pay-Per-Click Advertising? Pay-per-click advertising is when an advertiser pays a publisher every time their ad is clicked on. The way it’s calculated is that advertisers only pay for the ad if it’s clicked on. It’s simply a cost per click. There are two main types of paid advertising. First, there are contextual ads. These are the ads you see on search engine results pages (SERPs) for keywords and phrases that you have searched for. This is where you will find PPC ads. The second is sponsored listings. This is where you see ads ...